Head-turning TV—witness stunning picture quality, thanks to the incredible power of our X1 processors
TV & Home Theater Cameras Video Cameras Audio
Decades in the making | Our X1 Processors continue to deliver the epitome of premium picture quality. | X1 Processor | X1 4K HDR Processor | Best of Sony: X1™ Ultimate Processor | Shop Sony TVs
Since 1997, we’ve been creating innovative processors that bring you true-to-life picture quality.
“Picture processing is everything, and it also happens to be Sony’s strongest suit in television.” | DIGITAL TRENDS
Turn on images to see it | Led by the flagship Picture Processor X1™ Ultimate, they enhance everything you watch.
Turn on images to see it | Content is analyzed and optimized in real time for intense contrast, peak brightness, and natural colors.
X1™ Ultimate Processor
Experience stunning images with our X1™ Ultimate Processor on these Sony TVs:
Z8H 8K HDR¹ TV | Vibrant colors, incredible clarity, and amazing contrast create a picture unlike anything you’ve experienced before on a TV display.
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A9G BRAVIA® OLED 4K HDR¹ TV | The A9G makes beautiful images a reality—creators can explore their imagination and see their vision reproduced in the home.
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A8H BRAVIA OLED TV | Over 8 million individual pixels¹ create an ultra-realistic image with exquisite contrast and vibrant color.
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X950H 4K HDR Full Array LED TV
X950H 4K HDR¹ Full Array LED TV | Bright and dark scenes feel more natural, and colors are even more true to life, thanks to TRILUMINOS™ Display.
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A more personal audio experience | Pump up movies, TV, sports, and video games with full, clear sound from the WS1 Immersive Wearable Speaker. Shop now > | SAVE $100 | Offer valid 8/31/20-9/27/20
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Screen images simulated.

¹8K: 7680 x 4320 pixels. 4K: 3840 x 2160 pixels. Requires HDR-compatible content from supported streaming services, such as Netflix or Amazon Video, or HDR-compatible content device connected via HDMI® input. Requires HDMI® cables, sold separately.

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